| Create a strong, uniform and positive public image. | Improve and expand communication within the agency, across departments, and between staff at all sites. | Reach out and respond to existing as well as new emerging markets | Impact local, state, federal and international public policies to improve the lives of low and moderate income families and individuals. | Seek new funding and maintain current funding in order to meet the increasing needs of our community in a flexible and efficient manner. |
| Utilize uniform email signatures. Publicize grants and awards; highlight successes. Participate in community events and on boards and committees. Develop marketing package. Explore hosting PR events. Volunteer | Hold regular supervisors, department and all-staff meetings. Build, maintain and update website; include video streaming. Maximize use of email for information sharing and updates. Secure adequate funding for computers. Keep current with changes in technology and ensure adequate training. Implement VISIONS. Utilize Outlook for sharing contacts and calendars. Develop intranet. | Improve cultural competencies of staff. Hire additional bilingual staff. Increase diversity of Board and staff. Ensure informational telephone messages are in both English and Spanish. Using focus groups, examine cultural appropriateness of services. Explore funding opportunities for leadership in responding to new and emerging markets. | Encourage staff to build relationships with public policy leaders. Educate and provide tools to staff and Board on public policy action. Respond to action alerts. Facilitate participant testimony and public policy action. Establish links with policy-makers in state, county, and city groups. Promote leadership development in Board and staff. Utilize website to link to public policy sites. | Identify and pursue potential new resources for sustaining, expanding or adding services. Develop fundraising workplan. Enhance marketing tools and website to implement fundraising activities. Increase staff capacity and skills to focus on fundraising. |